Tu página Website ha de lograr que tu cliente se sienta identificado, tan pronto como la visite. Debe transmitir los beneficios de tus productos o servicios; y debe hacerlo de una forma única.
Con frecuencia, se difunde la notion equivocada de que los embudos de venta son un mero despliegue de publicidad, contenido y tecnología. Ese planteamiento suele pasa por alto lo más importante: la empatía con el cliente.
Esta estrategia de opywriting se suele aplicar en comerciales de publicidad. Veamos un ejemplo de la ejecución de la fileórmula AIDA en una empresa de seguros:
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HBO Max envía correos electrónicos a los usuarios que se han registrado. Con foundation en sus preferencias de contenidos, les manda mensajes personalizados sobre los temas que pueden ser interesantes para ellos. En la imagen, habla sobre uno de los torneos de fileútbol más populares: la Champions League.
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This program also addresses specialized creating and lets you unleash your creativeness. We discover promoting copywriting and demonstrate how to produce product or service adverts and compose eye-catching headlines. This training course delivers you the teaching necessary to perform in any copywriters context. Enroll to find out how to use modern copywriting strategies to write persuasive copy that sells products and solutions and builds brands.
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Como puedes ver, un duplicate puede ser tan sencillo y directo como el del ejemplo. Lo interesante de Solicom es que sabe crear un CTA que luzca natural.
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